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invigorating healthcare + wellness organizations

Clients say...

Strong strategy has so many positive outcomes, including happy clients.


We needed someone we could trust

It was really important to find someone reputable with strong experience who we could trust. This was the inception—the brand, the value proposition. It was important foundational work.”

Loren Farquhar, Director, Marketing Communications
Anne Arundel Medical Center

SDS always takes the time – and is extremely thoughtful in their approach.

A lot of people can have a great idea. But when Stephanie’s team has a great idea, they take it to the next level, constantly developing and improving it. It’s these finite changes that make a big difference. SDS always takes the time – and is extremely thoughtful in their approach. Whether that’s in helping you create a great campaign or tool, or it’s sending you information related to competition that you can share with leaders, SDS wants to help you and your organization look good. They immerse themselves in what your work is about. They make sure they are up to speed, and that really takes a lot of stress away.”

Amy Goodwin, APR, Executive Director, Public Relations and Corporate Communications
Children's National Health System, formerly of Johns Hopkins Medicine

We needed to extend our team

It was important to me to find a partner that could be an extension of our team and that could fully support such a high priority effort.”

Josh Jacobs, Vice President, Strategic Planning & Decision Support
Anne Arundel Medical Center

Simply put, Stephanie is a creative genius. The SDS team does phenomenal work.

When we needed a communications plan for our privacy awareness program, we immediately got Stephanie and her team involved. It was something we’d never done before, and Stephanie asked us all the right questions. She pulled out information and generated creativity among us. When we gave her an idea, she developed it and came back with something 10 times better than we expected: more effective, more powerful. She kept raising the bar along the way. She researched and understood all of the relevant laws and became a knowledge expert. She framed out a plan and kept us on track. Simply put, Stephanie is a creative genius and with her team she does phenomenal work. She takes the time to figure it out. Stephanie knows the right questions to ask. She makes sure the work is effective.”

Donnetta Horseman, M.A., CHC, CIPP, Corporate Compliance Officer
Moffitt Cancer Center

You helped us show, we do care

Stephanie and the Strategic Design Studio team have created a meticulously professional and seamless process.

I think being able to ‘connect’ via video with personalities before coming to the office eases apprehension and give patients a feel of comfort and familiarity. Video can separate us very quickly from the ever-growing (and often true perception) that medical care has been sterilized and abbreviated. We do care and I think the video shows that.”

Dr. Ross Bregel, Owner
Federal Hill Eye Care

You've exceeded expectations!

Your strategic discovery process was simple, yet profound. The team adeptly guided my company in identifying brand attributes, using those to create a powerful value statement, and then seamlessly lead us into the development of detailed, targeted customer profiles. Having this knowledge distilled into one workable document not only informed our entire rebranding initiative, but it has proven an excellent reference point for strategic business development going forward. I highly recommend this approach.”

Heathere Evans-Keenan, APR, President
Pivot

Campaign branding that ensure your customers know what you do for them

Stephanie’s creative expertise and careful guidance resulted in an inspiring and inspired process to develop my business’s brand attributes. Leveraging the discovery process, Stephanie expertly lead me through a series of highly energetic questions. Her reassurance, thoughtful persuasion, and keen insight landed us on the right message- a customer centric statement that clearly answers the question: What does Resonant Consulting do for you? It is now the message the underscores all our content. Imagine the power of having your customers know what you do for them! I highly recommend walking through this process with Strategic Design Studio.”

Laura Peterson
Resonant Consulting, Managing Partner

Great design and creative is just the tip of the iceberg.

Collaborating with Stephanie is always a positive experience. She understands the big picture herself, so she can be a partner in helping the client understand it, too. Great design and creative is just the tip of the iceberg. She knows communications and contributes to the process from start to finish.”

Nancy Mayes, APR, Principal
Mayes Communications

There are no problems, only solutions

I first met Stephanie Helline at a bicycle race training camp. I noticed that she was a strong committed bike rider and the work ethic behind that carries over into her role as the founding owner of Strategic Design Studio. Her excellent design sense is coupled with an approach where there are no problems, only solutions. Clients love this concept. It means that their finished projects will be right for them in all the key aspects; how it looks, how it communicates, when it is delivered, and, importantly, in alignment with their budgets. In my role as a creative contributor, Stephanie makes me feel like an integral part of the process. This guarantees that she always gets my best work. This, of course, is another major benefit for her clients. I also love that Stephanie sweats all the details from beginning to end. Nothing falls through the cracks. This is the best, no, the only way, to create the award winning projects routinely produced by Strategic Design Studio.”

Richard Anderson, Photographer
RNA Productions

Really delivered the “wow” factor.

Stephanie’s work was far beyond our expectations. She really delivered the “wow” factor. Working as a team, SDS brings design to a whole new level. They save us time because of their expertise. Their healthcare background is a huge plus, and Stephanie’s flexibility is beyond words. Plus, the team of folks complement each other perfectly to deliver you the best result. In terms of describing projects, they get it, quickly, and run with it. Stephanie has a wonderful, calm personality. Nothing is too hard, she takes everything in stride, and she’s always very professional. With SDS, I feel well-taken care of. I would highly recommend them.”

Maureen E. Leahy, MBA, MPH, Senior Director, Physician Education and Development
Kaiser Permanente, Mid-Atlantic Permanente Medical Group, P.C.

Both creative and deadline driven — a rare combination.

Working with Stephanie and her team was a great experience! From brainstorming to project completion. She is both creative and deadline driven—a rare combination. Always pleasant to work with, even while encouraging me to stay on target. All were pleased with the final projects—great early successes for me in my new position.”

Garland Knott, Director of Strategic Communications
American University’s Kogod School of Business