“Telehealth gives us a way to bring these (healthcare) resources right into our communities,” said Wendy Deibert. “The result? Better outcomes and services for a wider population.”
Telehealth may provide an opportunity to extend your brand story to an audience who may not be familiar with your care options.
Challenges: Community members will have a range of healthcare concerns and expectations.
- I have never visited your healthcare system. I don’t know anything about you. Why should I use you for my healthcare?
- I am not a tech genius. Can I still have a telehealth appointment?
- I have chronic health issues. Why should I consider using your healthcare system?
- I am not familiar with telehealth. What can it do for me?
Solutions: Let the community get to know you. Demonstrate that telehealth provides better access to care directly within the community including clinics and homes.
- Tell your overall healthcare brand story. Telehealth is just a part of the larger continuum of care provided by your healthcare institution — but it may provide a new connection.
- Add telehealth to your overall community outreach plan. Demonstrate capabilities and showcase ease-of-use.
- Tell stories about decreased wait times, better access to appointments, and less travel.
- Tell patient success stories to build trust and familiarity.
Learn the key communication and planning steps for your health system’s successful telehealth initiative. Read our latest white paper Telehealth: Today’s On-Demand, Patient-Centered Care. Download it here.
Read more here: “Industry Insights: Wendy Deibert on Telehealth Implementation”