This is our first post of a series about setting the communications foundation for a CIN.
Upcoming posts in this series include:
- How to develop a brand before the product exists
- How a scope of work evolves
- Marketing to multiple audiences
- 3 Keys to Key Messaging Success
- 3 Goals of Any Comms Effort: Efficiency, Consistency & Extensibility
We recently worked with a fledgling non profit, Yoga for Parkinson’s, and recommended we start with a Facilitated Discovery Session (FDS) to help them start building their brand. In this blog series we’ll share what we learned during this pro-bono project with you.
“It’s not about bright shiny toys,” said Peter Kung. “It’s about how technology can improve and enhance what we are already doing. Take the technology and weave it into the workflow so that the clinical team sees it as the standard of care.”
“How will this work? Will I need to learn 20 new things to track my patients?” said Wendy Deibert, CEO/Founder, The VirtualEngine. “Physicians want a single, easy-to-navigate system. Nurses want to provide more hands-on care. Make it simple to care for patients.”
The American Medical Association says telehealth “can strengthen the patient-physician relationship and improve access for patients…”
Telehealth “means we can enhance the patient’s experience and deliver services when they need it, where they need it,” said Peter Kung, System Vice President, Virtual Health for SCL Health. “We can expand the continuum of care right to our patients.”